Shahd Koohrang Company, with the brands of Sundis and Koohrang, is one of the most reputable names recognized in the production of fruit juices and concentrates.

Strategies of the Company:

By hiring skillful and well experienced managerial personnel andspecialists, Shahd Koohrang Company has planned middle-term and long-term programs for achieving its objectives. Some of these programs are as below:

• Supply of new products and increasing competitive capabilities inside the country through the completion of packing basket of various fruit juices
• Gaining more portion of target market by using the management of market
• Exportation of products for absorbing foreign currency
• Flexibility and adaptability with market changes and demands with innovative approaches in compliance with cultural standards
• Development of applied education and training related to production, marketing and research and development (R&D)
• Updating the technology of processes engaged with the production of export products as well as partnership and transfer of experiences production fields
• Prevention from the production of low quality products and the promotion of safety and quality culture for decreasing respective wastes and spoilages
• Innovation and formulation of new products toward increasing value-added, the improvement of productivity and the decrease of wastes
• Benefiting from the facilities granted by the government in the field of technological changes

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Managerial objectives:

Relying on well experienced and skillful manpower hired by Shahd Koohrang, the managers have given the priority to the following targets for realizing the strategies mentioned above:

• Motivation of personnel for increasing productivity and their partnership in the company’s performances
• Benefiting from market research for identification of market and organization of sale
• Wide studies for quality increase and the creation of new products with the flavors and designs complying with global standards
• Establishment of wide sale network inside the country for direct achievement of consumer
• Establishment of public relations section and auto answering telephone systems for collecting the viewpoints of the consumers for upgrading the quality of products and improvement of distribution and sale systems
• Benefiting from market research for understanding the consumers’ requirements concerning new high quality products for meeting their physical needs and gifting them peace and freshness
• Making changes in the life and generation of technologies in compliance with day requirements

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