Preamble
Shahd Koohrang Company having its factory at 43^rd kilometer of Shahr-e-Kord – Eizeh road, adjacent to Gahrou, one of the areas enjoying the best climate and the richest horticultural zones of the country is proudly engaged with fruits concentrates and various fruit juices packed and pasteurized in hot filling system.

Shahd Koohrang Company, with the brands of Sandis and Koohrang, is one of the most reputable names recognized in the production of fruit juices and concentrates. While distributing its products in domestic markets, Shahd Koohrang exports its products to some countries like Russia and Germany.

One of distinguished privileges of the location of this factory is access to enormous integrated orchards of grape and apple. Main difference of the apple growing in this area is the variety of apples with high acidity. The grapes of this area enjoy proper variety for producing white grape concentrate. Adjacency to pomegranate, pear, and cherry orchards is another privilege of this factory’s location. All these privileges distinguish the products of this company (various concentrates and fruit juices).

Having a highly active research and development unit, Shahd Koohrang Company constantly follows the supply of new products and improvement of the quality of its products. About 80 well trained and specialist personnel of this company have been perfectly briefed that the improvement of hygiene and quality of the company’s products is an integral part of their duties and their sense of responsibility for this policy as well as their know-how, merit management and modern technology have converted this company to one of the most reputable producers of fruits concentrates and juices.

 Sandis and Koohrang brands of this company’s products are two of the most reputable brands of the same foodstuff in Iran to such an extent that most of restaurants, seminars, airlines, railroad companies, hotels and other tourism and residential centers entertain their guests with the products of this company proudly. Surely, if you experience the products of this company once; you will become constant customer of us. For the same reason, this company has provided the widest facilities and tools for exporting its products and providing foreign customers with the most reliable products and the quickest services. 

 The head office of Shahd Koohrang is located on the first floor, plate No. 1074, building No. 85, between College and Valiasr Crossroads, Tehran. Tel: 66724296-66710644-66741305, Fax: 66705062

 Profile:

Shahd Koohrang Company, formerly named Agricultural Products Packing Company has been registered at Tehran Companies Registration Department on May 1, 1987 under No. 65091 and its factory has been establishment in a rectangular plot of land measuring 37500 square meters (Length: 250 m, width: 150 m) at 43^rd kilometer of Shahr-e-Kord – Eizeh Road. The following buildings have been constructed in the site of the factory for facilitating and accelerating production and the provision of services as much as possible:

Production line of fruit juice has been manufactured by Timonier Factory of France with annual capacity to pack 8 million liters of fruit juices. This line has been purchased in 1991.

 According to Article 6 of the company’s articles of association, approved by extraordinary general meeting dated May 16, 1996, the subject of the company includes:

 Production and preparation of various concentrates and fruit juices, grading various trees and dried fruits, establishment and administration of various factories and plants for fulfilling above-said affairs, dealing with all authorized commercial affairs and the exportation of the company’s products and the importation of required machinery and materials

 As per the resolution of extraordinary general meeting dated May 16, 1996, the company’s name changed from Agricultural Products Packing Company to Shahd Koohrang Company.

 Due to the changes made in the management’s attitudes and policies within recent years and also the achievement of more portion of the market, this company took necessary measures for the erection of a complete line for producing and packing fruit juices in Doy Pak packages and now, the company’s production capacity has been increased to 16 million liters per year. At the present time, nominal value of concentrate production is 4000 tons and its practical capacity has touched 3000 tons.

Strategies of the Company:

By hiring skillful and well experienced managerial personnel and specialists, Shahd Koohrang Company has planned middle-term and long-term programs for achieving its objectives.  Some of these programs are as below:

1-     Supply of new products and increasing competitive capabilities inside the country through the completion of packing basket of various fruit juices

2-     Gaining more portion of target market by using the management of market

3-     Exportation of products for absorbing foreign currency

4-     Flexibility and adaptability with market changes and demands with innovative approaches in compliance with cultural standards

5-     Development of applied education and training related to production, marketing and research and development (R&D)

6-     Updating the technology of processes engaged with the production of export products as well as partnership and transfer of experiences production fields

7-     Prevention from the production of low quality products  and the promotion of safety and quality culture for decreasing respective wastes and spoilages

8-     Innovation and formulation of new products toward increasing value-added, the improvement of productivity and the decrease of wastes

9-     Benefiting from the facilities granted by the government in the field of technological changes

Managerial objectives:

Relying on well experienced and skillful manpower hired by Shahd Koohrang, the managers have given the priority to the following targets for realizing the strategies mentioned above:

1-       Motivation of personnel for increasing productivity and their partnership in the company’s performances

2-        Benefiting from market research for identification of market and organization of sale

3-       Wide studies for quality increase and the creation of new products with the flavors and designs complying with global standards

4-       Establishment of wide sale network inside the country for direct achievement of consumer

5-       Establishment of public relations section and auto answering telephone systems for collecting the     viewpoints of the consumers for upgrading the quality of products and improvement of distribution and sale systems

6-      Benefiting from market research for understanding the consumers’ requirements concerning new     high quality products for meeting their physical needs and gifting them peace and freshness

7-       Making changes in the life and generation of technologies in compliance with day requirements